1. Business as a Trust

Business is not merely ownership or control — it is a trust. Authority, resources, and opportunity are entrusted temporarily and must be exercised responsibly.

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2. Profit with Responsibility

Profit is permissible, but never detached from accountability. Returns must arise from value creation, not guaranteed extraction or exploitation.

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3. Dignity of Work & Livelihood

Work is a source of dignity. Every lawful form of honest effort deserves respect, regardless of status or visibility.

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4. Justice (ʿAdl) in Dealings

Justice is foundational in business. Fairness must guide wages, contracts, pricing, and power relationships.

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5. Trust (Amānah) in Leadership

Leadership is stewardship, not entitlement. Authority carries moral responsibility toward those affected by decisions.

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6. Honesty & Transparency (Ṣidq)

Honesty is proactive, not reactive. Transparency preserves dignity and enables informed decision-making.

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7. Intention (Niyyah) in Action

Outcomes matter, but intention gives actions moral direction and consistency — especially under pressure.

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8. Wealth as Stewardship

Wealth is responsibility, not entitlement. Resources must circulate and serve broader social good.

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9. Social Responsibility Beyond Compliance

Legal compliance is the floor, not the ceiling. Ethical business considers long-term human and societal impact.

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10. Ethical Leadership

Leadership is measured by restraint, accountability, and service — not authority or dominance.

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A Continuing Commitment

These principles are not presented as ideals perfected by us. They are reminders — first to ourselves — of how business can be practiced with conscience, humility, and responsibility.

If they challenge you, reflect on them.
If they resonate, apply them.
If they invite dialogue, engage with them.